Service, Sacrifice, Duty, Honor, Integrity. Words that are ingrained into our being the day we begin service to our country.

After serving our country, we move on and carry on life in a different capacity that we did before. We carry on with those same values at our core.

Whether an employee or business owner, we strive to work hard, be better people and continue to serve with pride.

As veterans, we know hard work. We understand sacrifice. We value our honor and our integrity. We display it in everything we do.

As a veteran and a small business owner, Larry Curell has worked hard to provide opportunity for other veterans. He has created jobs, opportunities, training and education programs for those who have struggled with civilian life. As a result, a few years ago, he was named the Veteran Entrepreneur of the Year for the United States.

That tradition carries on today, where Rugged Pilot Coffee was born. Curell created a franchise opportunity over the last couple of years in an effort to provide the American dream to fellow veterans. The reward of this hard work and the time spent is being spotlighted on national television on May 27, 2022, on QVC.

Please tune in and watch the episode where 10 veteran-owned businesses will be spotlighted, demonstrating their continued service, sacrifice, duty, honor and integrity through the companies they have created.

The Qurate group has graciously donated their time to honor these veteran-owned business. Please reach out and support them on May 27 at 3 p.m. EST.